It must be so hard to direct a rap video. So many videos girls to choose from. So many bottles to pop. So many chains to floss. So many hip hop video themes to recycle. What is a director to do?
This is video for “Lolipop,” the first single from Lil Wayne’s forthcoming album, which is scheduled for release in May. Right. I’ll believe it when I
download it walk by it at Target.
The video looks like “If I Ruled The World: The Ign’t Years.” Don’t ask me why, but I was expecting more. Not that Wayne is known for his cinematic masterpieces, but I was under the impression that his being drugged out seven days out of the week might eventually lead to some creative video treatments.
I guess not.
Get this: I actually like the song. I know, I know. I usually don’t fool with that miniature D.A.R.E. commercial like that, but it’s catchy. Someone must have poured some drank in my juice cup, but what can I say? I’m a sucker for a vocoder.
By the way: R.I.P. Static. He’s featured on both the single and video for “Lolipop” and is behind some of my favorite songs like “Rock The Boat,” “Pony,” “Eyes Better Not Wander,” and “Come Back In One Piece.”
May he rest in peace.