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I’m not one to tell a person to give up on their dreams, but do ya’ll know anyone out there hiring? I have a friend in my head who might need to look into a new career path.

When I first heard this song I thought it was great. Upon additional listens I thought it was alright, but wasn’t going to make that much noise. After this video, I’m wondering why Def Jam just didn’t give this video’s budget to me. If they’re going to waste money on some random effort why not send me the cash? At least I’m going to be successful.

I really don’t like taking shots at Amerie. She’s pretty, intelligent, and seems genuinely dedicated to improving as an artist. Yet…she doesn’t’ seem to get it. The video itself is nice. As always, Amerie is visually stunning and the video itself is put together well, but this isn’t what people want from Amerie.

I’m going to keep saying it until artists start listening to me: Know your lane.

Amerie – like so many other singers before her – have fallen into the unfortunate belief that everyone has to be a superstar.

Her debut album continues to be one of the best R&B albums of the decade. She should’ve stuck with the sound that worked for and been content with the niche she carved. It’s why artists like Maxwell can take 19-year-old breaks and come back and still sell without topping the Billboard Hot 100 and why you forget about artists like Ashanti three weeks after their first unsuccessful single.

Can someone pass this message to her and other decent tone yet vocally inconsistent rhythm-challenged singers:

There’s only one spot right now for a girl who fits that category so repeat after me: Ella, ella, eh, eh, eh. Now go find someone else to be. Try yourself, because looking like Lady GaGa’s late cousin isn’t it.

But gon’ head, Amerie, keep doing what you doing even though you should know it won’t do nothing for you. Said with love, of course.

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