Intoxicate the videos for “Umbrella” and “Rude Boy,” send them into a seedy club bathroom for a quickie, and bam, you have the visual for Rihanna’s “You Da One.” It’s not that I don’t like the video, only it’s not as memorable as the one who preceded it. That’s a let down after you realize the Los Angeles Times was right to highlight how important Rihanna has become as a visual artist. Then comes this rehash of vanity shots coupled with crotch grabs and ass shots. Two months ago I noted how well Rih-Rih’s gotten by with her flair for public masturbation and this clip all but further confirms that sentiment. That’s fantastic for people who want to fornicate with Rihanna. Hell, I could see Drake wiping tears from his white wine glass after viewing this for the nineteenth time.
Still, we’ve all seen better from her. Hopefully, future videos for “Watch ‘n Learn” and “Cockiness (Love It)” build on the promise of “We Found Love.” Oh and there has to be a video for “Birthday Cake.” I don’t care if the song is only four seconds love. It is the greatest four seconds imaginable. It’s imperative that Rihanna toots that thang and make it roll on camera. Just don’t get accused of plagiarism after. She and big sister Beyoncé gotta watch who they employ and who they draw “inspiration” from.