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It’s the thuggish, ruggish O. It’s the thuggish, ruggish O. It’s the thuggish, ruggish O, O, O, O. Or at least, that’s what Rick Ross would have you believe after signing Omarion, who now calls himself “Maybach O.” God bless that young man and the treasure he sits on, but are we really trying to still make fetch happen with Omarion? I’m not a dream killer, but don’t push me.

There’s something to be said about knowing when your time has passed. In the case of Omarion (yell it out, please), that was about two years ago. I initially wanted to say more than that, but after a Wikipedia search I realized there was that modest hit “I Get It In” with Gucci Mane in 2010. Even still, though that song got some spins, much of that was driven by the beat and the popularity of Gucci.

Is anyone checking for Omarion The Artist anymore? I’d reckon – yes, reckon – that most haven’t since he was talking about his chest suffering from frostbite and had Solange running around in the video about it. Or when he was break dancing in the street to Pharrell beats. Since then, this kid has long been out of whack of musically. Refer (at your own risk) to that awful, disrespectful remake of Jodeci’s “Come and Talk To Me” or the Ollusion cut, “I Think My Girl Is Bi.” For the record, good sir, I think your girl is a stud.

Omarion is not exactly the best singer. His greatest strength is/was his dancing ability. Yet, he hasn’t made any dance cuts lately. As much as I hate the Europop, let’s bar hope in Belgium trend music has taken, I’m confused as to why Omarion never jumped on it. It’s the perfect sound for a person whose voice gives puberty realness, but isn’t afraid to perspire on pop lock. He squandered that and whoever is advising him right now is leading him astray. At this rate he’s the Mya to Chris Brown’s Rih-Rih.

O, how about you get yourself a BET sitcom, continue judging those wonderful Asian dancers and drag queens on MTV (look, I haven’t seen that show in years…no idea what’s going on), and maybe channel whatever energy is left into becoming another Tina Landon. Or I suppose there’s always left cheek, right cheek, left cheek, right cheek if all else fails (I had one suggestion already). ‘Cause this shit right here (this shit right here)…isn’t gonna work. No matter what your new overweight lover homeboy is grunting into your ear.

Or shoot, give Pharrell and Timbaland a call. Beg for it. If that doesn’t work…flat screen. It’s not that I don’t think you’re untalented, Maybach No, but the route in which you’re using those talents won’t make you the solo star you had a chance back in 2005. Don’t you let Bow Wow tell you any different either.

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