When I told a friend that I would be writing about Keri Hilson’s return to music, she immediately responded with the question, “Who’s looking for her to come back?”
Therein lies the issue with the singer-songwriter as she plots a return to music. Like many music writers and bloggers, I received an email announcing Hilson’s return along with a link to two new tracks, “100” and “Scream.” Months prior, the likes of Timbaland teased fans with new works like “Listen.” Around the same time, Hilson herself teased us with audio of “Dinero,” although singer Monica sold the new track far better than she did.
The songs we’ve been teased sound more interesting than what’s come in full, but whatever we do get in terms of a new Hilson album, one wonders whether or not the public cares anymore. “100” and “Scream” were leaked to the Internet in full, but in terms of volume, both generated more of a “hi and bye” than conversation. Whenever Hilson does make an official return to music, she’s got her work cut out for her.
Two years ago, the Atlanta-bred artist took to Twitter to lament about the years of “verbal abuse,” noting, “You have no idea what your hateful words could do to someone’s spirit.” She was mostly referring to the Beyoncé fans that consistently berated her for her not so subtle shots at the Queen Bey. To this day, Hilson acts as if other people misinterpreted her past comments and actions about Beyoncé.
No one did, though, and regardless of whether or not she’ll ever own up to it, the reality is Keri Hilson is responsible for her reputation as the Maleficent of R&B. Like I noted at the time, she’s been equally shady to her other contemporaries, which is why many dislike her. At the very moment, a few people are reading these lines and thinking, “But it shouldn’t matter if you like the artist. What counts most is the music.” That’s cute, but that’s never been the case— likability has always factored into one’s success. In fact, one could say in an age where buying music is a choice an increasingly less amount of people opt to make, it matters more than ever.
And to be blunt, when it came to Keri Hilson openly shading Beyoncé in public spaces, it was just a dumb decision. Not only is Beyoncé one of the biggest pop stars on the planet (and to some, the biggest), she’s also known as one of the nicest. It was like Ciara taking an unnecessary shot at Rihanna on Fashion Police. In that instance, Rihanna simply read Ciara her rights via Twitter, but both Ciara and Hilson looked like the Jan Brady to their Marsha.
Read the rest at VH1.